Unlocking higher ARPU for ISPs

Unlocking higher ARPU for South African ISPs by adding VoIP into the service portfolio

South Africa’s Internet Service Providers (ISPs) can unlock a new realm of possibilities with the integration of VoIP into their service portfolios. While the market for VoIP services is relatively untapped in South Africa, it presents a promising opportunity for ISPs to increase Average Revenue Per User (ARPU) and expand current offerings.

South African ISPs are well-poised to step up to the plate to meet an increased demand for affordable and reliable communication solutions. Traditional telephony services are expensive, and customers are actively seeking cost-effective alternatives. VoIP offers ISPs the chance to capitalize on a growing market by providing their customers with feature-rich, affordable voice communication services. By offering VoIP, ISPs can differentiate themselves in a competitive landscape, attract new customers, and increase their revenue streams.

The integration of VoIP into the service portfolio opens up a host of possibilities and benefits. Firstly, it allows ISPs to leverage their existing infrastructure, such as broadband connections, to deliver high-quality voice services without significant additional investment. This means ISPs can expand their offerings without incurring substantial costs.

Moreover, VoIP reselling enables ISPs to bundle voice services with their existing internet packages, providing customers with an all-in-one solution for their communication needs. This not only enhances customer satisfaction but also boosts customer retention rates.

Additionally, ISPs can tap into the small and medium-sized business market, which is a significant consumer of voice services. By offering feature-rich VoIP solutions tailored to the needs of businesses, ISPs can attract this lucrative customer segment and establish long-term partnerships.

Best practice implementation

To successfully implement and promote VoIP services, ISPs need to consider a few best practices. Firstly, it is crucial to ensure the network infrastructure is optimized for VoIP traffic. Quality of Service (QoS) measures should be implemented to prioritize voice packets and ensure a seamless communication experience.

Furthermore, ISPs should invest in marketing efforts to educate their customers about the benefits of VoIP. This can include hosting webinars, publishing informative blog posts, and offering trial periods to encourage adoption. Additionally, highlighting success stories and testimonials from satisfied customers can be a powerful way to build trust and generate interest.

To streamline the billing process and ensure a hassle-free revenue collection, ISPs require a reliable billing system.  For example, the integration of Splynx’s billing API with Wanatel’s KEVO VoIP platform has proven invaluable for ISPs offering VoIP. Splynx offers a comprehensive billing system that seamlessly integrates with Wanatel, enabling automatic processing of Call Detail Records (CDRs) and simplifying the billing and invoicing process.

With Splynx, ISPs can effortlessly manage their VoIP reselling operations, accurately track usage and display it for customers, generate invoices, and collect payments. The integration eliminates manual intervention, reduces human errors, and saves valuable time, allowing ISPs to focus on expanding their customer base and enhancing service quality.

VoIP presents a game-changing opportunity for South African ISPs to expand their service portfolios, increase ARPU, and cater to the growing demand for affordable voice communication solutions. By leveraging the integration between Wanatel’s KEVO VoIP platform and Splynx’s billing API, ISPs can seamlessly integrate VoIP into their offerings, automate the billing process, and unlock new revenue streams.

If you are an ISP looking to capitalize on the potential of VoIP, partnering with Wanatel and Splynx will provide you with a reliable VoIP platform, along with a billing system that ensures smooth operations and maximizes profitability. Embrace the power of VoIP and take your ISP business to new heights in the dynamic South African market.

Contact us today to learn more about how VoIP can boost your ARPU